Project Summary

XDlab celebrated the launch of Peroni Nastro Azzurro’s new “The Hop” at the prestigious Palazzo Dama in Rome. In collaboration with Italia Eventi Group, XDlab created an evocative 3D projection mapping that transformed the venue’s historic architecture, blending futuristic design elements with classical environments. Additionally, XDlab implemented an infinity mirror room installation, where carefully positioned lighting and mirrored surfaces produced an impressive effect of infinite depth, providing guests with a captivating and immersive visual experience.

Brief

Italia Eventi Group commissioned XDlab to design and execute a distinctive multimedia installation for the launch event of Peroni Nastro Azzurro’s “The Hop.” The goal was to craft an engaging and innovative visual experience, merging the contemporary spirit of the brand with Italy’s renowned cultural heritage. The objective was to enhance the historical elegance of Palazzo Dama with sophisticated, modern technological solutions.

Approach

XDlab’s approach involved an in-depth analysis of Palazzo Dama’s architectural features, identifying the most impactful elements for emphasis through projection mapping. By thoughtfully integrating 3D visuals with the venue’s classical aesthetic, XDlab successfully struck a balance between tradition and innovation. The infinity mirror room was precisely designed to heighten spatial perception, achieved through strategic mirror placements and dynamic lighting configurations, significantly amplifying the immersive aspect of the experience.

Capabilities

This project demonstrated XDlab’s strong expertise in advanced multimedia technology, especially in projection mapping and immersive installation design. It also showcased XDlab’s capability to manage complex creative collaborations, transform historical locations with contemporary methods, and deliver distinctive, high-impact visual experiences tailored specifically for premium events.