Project Summary

Broadcaster, Newscorp Sky Sports channel, enlisted us to design and install an architectural mapping project on the facade of Villa Reale in Milan.

Brief

As one of the principal sports networks in Italy, Sky Sport commissioned our lab to create a vibrant video mapping show celebrating the diverse content of the channel. We were to bring to life scenes from soccer games, motorcycle racing, Formula 1, among others.

Approach

We designed and oversaw the end-to-end production and installation of the project, including producing and mastering original 3D animations. The feeling of the content was a high adrenaline ride through diverse sports spectacles, putting the viewer in the point of view of the athlete.