Project Summary

We were commissioned by Indian construction business, Konark Industries Ltd., to create a 3D brand film and video mapping for their annual convention.

Brief

The client wanted a motivational promo video projected during their convention, which was to focus on their new DSP cement. We told the story of the cement’s global use and influence through visuals that mixed 3D animations with photography and live action.

Approach

Our lab developed the storyline for the animation, focusing on the ways cement is an essential and critical part of our growth as a civilization. A smart technology oriented business, Konark wanted their brand narrative told through the use of futuristic technologies. We produced all of the creative and technical components needed to realize the film itself and provided an emotional, impactful viewing experience through the use of large-scale projections on a constructed stage within an auditorium.