Project Summary

We created the digital backdrop and intro animation sequence for luxury brand, Bvlgari’s annual corporate event and convention, organized by Italia Eventi Group.

Brief

For Bvlgari’s annual corporate and store manager convention attended by 500 guests at the Hilton Waldorf Astoria in Rome, we were tasked to produce the visual content for the main stage. This involved animating the names of nominees in a dynamic, engaging way.

Approach

We followed Bvlgari’s distinctive aesthetic guidelines throughout the project. All content was made to their specifications — carrying a mood that was subtle and in harmony with their legacy brand. Our lab generated 3D animations using sophisticated software, then projected this content using video mapping. We oversaw that the event moved fluidly between the digital animations, live presenter, and audience.