Project Summary

Indian real estate agency, Adhiraj, commissioned us to develop, design, and build all of the innovative technologies and creative content that comprised their virtual museum and digital point of sale experience. This took form through a series of enhanced reality, interactive installations that together told the story of the history, present, and future of their massive urban development project.

Brief

Adhirja’s “Capital City” project is one of the largest private urban developments on the Indian continent. The client tasked us with concepting and building an innovative, completely virtual real estate HQ point of sale experience as well as a series of educational installations showcasing the property’s diverse resources. Our lab oversaw and executed the end-to-end production for the full scope of the project. This included architectura, technical, and creative strategies, all animated content generation, mastering, installation, and marketing components. Every element of the experience was developed and orchestrated by our team. We worked with building contractors on-site to adapt the space to support both current and future technologies. The enormous scale of the project required us to closely collaborate with designers/architects Malik Architecture, AEDAS, SSA, Studio HBA, and WAHO landscape, as well as Adhiraj HQ, our Indian partner XDLab India, and a team of software engineers and local contractors

Impact

On opening day, an astonishing 500 residential units were generated in sales. The point of sales experience we created was functional, approachable, but also awe inspiring and engaging. The client commented that they were amazed by the impact of our communication strategy.