Project Summary

Pioneer of everyday wearable jewelry in India, Stylori, commissioned us to develop and create the digital content for a multipurpose event involving a virtual 4D fashion show and logo reveal.

Brief

Stylori wanted to create an event to showcase their collection that was both approachable as well as elegant and evocative of a luxury brand. A predominately online brand, the client wanted the e-commerce journey to be an integral part of the content. Our lab translated their vision to realize a vibrant 4D fashion show that merged cutting edge technology with imagery of a virtual universe that crossed earth and deep space. All imagery was projected on a complex, multiplane set inspired by the geometry of diamonds and jewels.

Approach

To produce a technologically cutting edge 4D fashion show, we superimposed models shot in a green screen environment with digital, animated worlds. These visuals were then projected on and interacted with an intricate stage before a live audience. We focused on ensuring all elements were seamlessly integrated.